SMM is the number one most efficient and cost-effective way of advertising your business on the Internet

This is how Investopedia defines the term: 

“Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.”

But this definition is missing something really important. Let’s make it more simple and clear: 

“Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.”

Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth.